Pushlytics vs Google Analytics

Pushlytics vs Google Analytics

Pushlytics is a Google Analytics alternative that:

  • Was built to understand user behavior, not just marketing spend
  • Goes beyond GA’s session and pageview count metrics
  • Automatically captures clicks, field
    changes, and form submissions
  • Delivers a complete, cross-device
    view of your users
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Built to understand user behavior, not marketing spend

Understand User Behavior

While Google Analytics was made to help digital marketers with advertising spend, Pushlytics is built to provide insights into what users actually do in your product – what actions they take, how they convert, what customer segments they come from, and more.

Unlike Google Analytics, Pushlytics enables granular insight into every step of the customer journey, giving product and marketing teams the power to build exceptional digital experiences that convert and retain users.

Robust analysis, not vanity metrics

Robust Analysis

Slice and dice funnels by user and event properties. Dynamically compare user segments and deeply understand user retention. Account based analysis for B2B companies.

Pushlytics’s reporting tools go beyond the session and pageview counts of Google Analytics, giving you granular insights into customer behavior and letting you see how people behave in your product, not just how many times they’ve been there. 

Buttons, drop-downs, and forms – out of the box

Autotrack

While Google Analytics only tracks sessions and pageviews, Pushlytics automatically captures clicks, field changes, and form submissions, even as you make updates and add new features.

Pushlytics enables a complete view of user engagement, letting you understand feature usage and user friction without endless engineering effort.

A complete view of your users

User Analytics

The modern user journey takes place across multiple visits, devices, and platforms. Unfortunately, Google Analytics only partially combines anonymous and identified user behavior, and can’t combine cross-device behaviors longer than 90 days apart.

Pushlytics doesn’t have these limitations. With Pushlytics, you can follow customer journeys of any length and complexity, optimizing retention and conversion no matter what devices or platforms your customers use, or when they used them.

Pushlytics vs Google Analytics for Product Analytics

See how we compare on key features

Implementation and setup
Easy to implement
Pushlytics
Pushlytics
Yes
Google Analytics
No
Access to complete historical data
Pushlytics
Pushlytics
Yes
Google Analytics
No
Add new behaviors without engineering (Web, iOS, Android)
Pushlytics
Pushlytics
Yes
Google Analytics
No
Track users across devices, platforms, channels
Pushlytics
Pushlytics
Yes
Google Analytics
No
Enrich data with 3rd-party sources (A/B testing, CRM, Email)
Pushlytics
Pushlytics
Yes
Google Analytics
Yes
Audit, verify, and modify behaviors/events
Pushlytics
Pushlytics
Yes
Google Analytics
No
Automatically surface event anomalies
Pushlytics
Pushlytics
Yes
Google Analytics
No
Automatically merge anonymous and identified behavior
Pushlytics
Pushlytics
Yes
Google Analytics
No
Meets modern security standards
Pushlytics
Pushlytics
Yes
Google Analytics
Yes
Analysis and Activation
Access to data/reports in real time
Pushlytics
Pushlytics
Yes
Google Analytics
Yes
Instantly answer new questions
Pushlytics
Pushlytics
Yes
Google Analytics
Yes
Analyze drivers of retention
Pushlytics
Pushlytics
Yes
Google Analytics
No
Granular insight into user friction
Pushlytics
Pushlytics
Yes
Google Analytics
No
Account-based analysis
Pushlytics
Pushlytics
Yes
Google Analytics
No
Automated ETL
Pushlytics
Pushlytics
Yes
Google Analytics
No
Report on user and event properties
Pushlytics
Pushlytics
Yes
Google Analytics
Limited

Hundreds of companies are switching from Google Analytics to Pushlytics

Getting started is easy!

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